ELIA ND Brussels 2016 – In Review

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It’s been a week after the ELIA ND event in Brussels but it’s never too late for an impressions review, right?

This year, Elia’s Networking Days event was held in the heart of the city of Brussels, very close to the astonishing Grand Place and the Galeries Royales Saint-Hubert. Commit was represented by General Manager and former ELIA Director Spyros Konidaris, Operations Manager Vasso Pouli and Account Manager Nikoletta Kaponi.

The mix of people, sessions, topics, venue and location made this edition of Networking Days another successful event. Here are some highlights of the conference through our eyes:

The workshop From Manager to Leader – develop your leadership skills by Eszter and Tamás Avar gave us some very useful insight into what leadership consists of and how it is different from managing, and they did this by allowing us to experiment hands-on with the abilities and potential of human behavior. The workshop was a window to a new school of thought and we hope we get the chance to see more of that in the future.

On a different note, Inger Larsen shared some of her valuable experience in recruitment and explained why we should value the ‘trouble-maker’ and the ‘finisher’, as she very aptly put it there is usually an angle these people see that others may not.

Analisa Delvecchio’s presentation on the successful adoption of a Translation Management System was literally breathtaking, as she moved from one slide to the next without taking a breath. It was one of the most comprehensive and composed, though more time for Q&A may have been a good idea.

The Customer Analytics session by Madhuri Hegde was rather intriguing, as most attendees could identify with the inflow of unexploited data and Madhuri’s modest tips on how to use this huge pool of customer information to grow our business have definitely hit the spot.

We also got the chance to learn more on the intricacies of crowdsourcing during Yota Georgakopoulou’s session on Microtask translation workflows, which included some very interesting findings from Yota’s work with “external and internal crowds” for the purpose of developing high-quality machine translations for all text types included in MOOCs (Massive Open Online Courses).

On the QA front, Alan Melby presented the Multidimensional Quality Metrics (MQM) framework for developing metrics appropriate for various types of translations, and he also put forward a very interesting definition for translation quality, stating that “Translation quality is: meeting good specs”.

And of course– we were in the heart of Europe after all – the EU track was full of comprehensive information about how to get into the European (and international) institutions’ translation market, and what is expected after we are awarded a contract, with detailed and practical sessions by Claudio Chiavetta and Jean-Paul Dispaux, long-time experts in this field. Additionally, Aikaterini Sylla highlighted how the EU is finally taxonomizing our industry professions.

With our eyes set to the future, we attended the panel discussion on globalization to find out What the future of the future looks like. The panel consisted of globalization-involved professionals from some of the most exciting companies in the world: Netflix, Prezi, The Nielsen Company and ANZU Global. Their insights on the client needs which constantly evolve, diversify and multiply, as well as their different workflows and approaches to localization gave us the bigger picture of the priorities and strategies that leading companies are putting forward when it comes to going global.

Last but not least, the keynote was indeed an eye-opener to how biased we are by definition as human beings not to mention in our professional and business exchanges. It is amazing what a fly in the men’s toilet bowl can do, besides entertain them also reduce cleaning costs, and it is fascinating how we can ‘play’ with human psychology to achieve our goals. “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” (Abraham H. Maslow), so here’s to thinking outside the box and to more incisive decision-making!

Training, learning and networking, amidst chocolate, beers and (a lot of) mussels – we wonder what’s in store for the next edition of ELIA’s Networking Days next year in Bucharest!